Reformists, Decouplists, and Activists: A Typology of Ecocentric Management

Ecocentric management has grown in interest business sustainability research, driven by recent debates on sustainability-as-flourishing and novel nature-based approaches. While relevant promising, examination explanations remain anchored conventional dualistic thinking piecemeal logics. In this article, we seek to understand what conditions or combination of enable the formation ecocentrism management. Drawing deep ecology ecocentric philosophy, develop a conceptual framework for management, comprising ecological sensing, envisioning, enacting. Leveraging fuzzy-set qualitative comparative analysis, map responses 160 small owners managers Chile. Our analyses reveal three configurations conditions, forming typology management: Market Reformist, Legitimated Decouplist, Self-Centered Activist. The article offers new apparatus systemic characterization sustainability. It shows matters when decision-making